What This Privacy Policy Covers

• This policy covers how Brighton treats personal information that Brighton collects and receives regarding information related to your use of Brighton products and services. Personal information is information about you that is personally identifiable like your name, address, e-mail address, or phone number, and that is not otherwise publicly available.
• Brighton services and products are developed for the use of, and distributed to, third party clients. Brighton encourages its clients to adopt privacy policies similar to, or more stringent, than its own. Brighton sells its services and products only to reputable and ethical clients. Brighton cannot be held responsible if a client chooses unethical or immoral use of the information that the Brighton products gather.
• This policy does not apply to the practices of companies that Brighton does not own or control, or to people that Brighton does not employ or manage.

Information Collection and Use

• When you register for a Brighton event, we ask that you provide basic contact information such as your name, address, and e-mail address. In addition, other questions specifically for an event might be asked and recorded so as to better equip the event hosts for customizing their event.
• Upon successful registration, you automatically opt in for Brighton service communications, as specified on the Web form.
• Brighton collects personal information when you register with Brighton, when you use Brighton products or services, when you visit Brighton pages or the pages of certain Brighton partners, and when you enter promotions or sweepstakes. Brighton may combine information about you that we have with information we obtain from business partners or other companies.
• Brighton automatically receives and records information on our server logs from your browser, including your IP address, Brighton cookie information, and the page you request.
• Brighton uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.
• Computer configuration: We automatically receive and log information from your browser, including your IP address, your computer's name, your operating system, browser type and version, CPU speed, and connection speed.
• Referral, clickstream and site interaction data: We may also record the URL you linked from to get to www.brightonusa.com, your clickstream through and from our Web site, and other generally accepted tracking information.
• E-mail delivery and open rates: To help us make our e-mails more useful and interesting, and to ensure that we are delivering the services you have ordered, we often receive a confirmation when you receive and/or open e-mail from Brighton.

Information from Other Sources
We may receive information about you from other sources, add it to our account information, and treat it in accordance with this policy.

• Customer and order data from our partners: If you registered directly with a business partner for which we provide fulfillment or other services, your account information and order information is passed to us.
• Updated delivery and address information: We may obtain updated contact information from third parties in order to correct our records and fulfill your orders or deliver communications to you.
• Demographic and purchase information: We may reference other sources of demographic and purchase information in order to provide you with more targeted communications and promotions.

Information Sharing and Disclosure

• Brighton does not rent, sell or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances: Trusted third parties: With your consent, we will make your Personal Information available to trusted third parties who offer products and services we think may be of interest to you so that you can receive information or opportunities related to those products and services. A trusted third party may use shared information in accordance with its own privacy policy; We transfer information about you if Brighton is acquired by or merged with another company. In this event, Brighton will notify you before information about you is transferred and becomes subject to a different privacy policy.
• Brighton displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria - for example, women ages 18-24 from a particular geographic area. Brighton does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad. Brighton sends e-mail communications to our users in connection with our providing the Brighton services. The following outlines the types of e-mail Brighton sends to our users, and the choices you have about which messages to receive.
• Messages required to service event registrations: Brighton will send you an e-mail notifying you of your event details. We may also send you communications related to your upcoming event, for example reminding you of the details, or when those details change.
• Messages required to service your Brighton account: Brighton may send newly registered users a welcoming e-mail, as well as messages confirming each event you register for at www.brightonusa.com; confirming your account changes; inviting you to participate in customer surveys; and informing you of important product or service updates related to our core business.
• Marketing messages about Brighton: We may send you marketing messages related to our services you receive, for example, encouraging you to register for more Webinars or extend your Web event presence.
• Optional marketing messages from Brighton: Registered users may also occasionally receive information or special promotions from Brighton about additional services. You may update your preference with regard to receiving such messages by opting out in the footer of each e-mail.
• Optional marketing messages from trusted third parties: With your consent, Brighton may share your Personal Information with trusted third parties so that you may receive information or opportunities from them about relevant products and services they offer. You may update your preference by opting out in the footer of each e-mail.

Cookies
Cookies are alphanumeric identifiers that a Web site can store on your computer's hard drive. When you visit Brighton, create a user account, or otherwise interact with a Brighton event online, we may set cookies on your personal computer. We require that cookies be enabled in your Web browser so that we can identify you as a repeat visitor or customer and maintain session information for logged-in users. We also use cookies to track usage trends and patterns in order to better understand and improve areas of our Web site. Brighton may allow other companies that are providing content on our site to set and access their own cookies on your computer. Other companies' use of cookies is subject to their respective privacy policies.

Your Ability to Edit and Delete Your Account Information and Preferences.

• We reserve the right to send you certain communications relating to the Brighton solution services, such as service announcements, administrative messages and the Brighton Newsletter, that are considered part of your Brighton account, without offering you the opportunity to opt-out of receiving them.

Confidentiality and Security

• We limit access to personal information about you to employees who we believe need to come into contact with that information to provide products or services to you or in order to do their jobs.
• We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

"No Spyware" Policy
Brighton does not contain Spyware. Spyware is software that is installed deceptively to gather information about you without your knowledge. This can include centrally recording your personal Internet usage, monitoring your keyboard strokes or capturing personal information. If you think that you downloaded and/or installed spyware, we suggest reporting it on the alt. Privacy spyware newsgroup-available on all Google Groups.

Changes to this Privacy Policy

• Brighton may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary e-mail address specified in your Brighton account or by placing a prominent notice on our site.

Questions and Suggestions

• If you have questions or suggestions, please use the following contact information:

Brighton
231 South Bemiston, Suite 1000
St. Louis, MO 63105
Phone: 314-726-0700